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THE SCIENCE

Science Built for Clarity.

A focused daily formula built around ingredients studied for cellular energy, cognition, mental performance, and essential nutrient support.

Explore the ingredients
OUR APPROACH

Four Ingredients. One Daily Standard.

CLRTY brings together complementary ingredients with distinct roles. The goal is not complexity for complexity’s sake — it is a more complete daily performance ritual.

01Cellular Energy

Support the energy systems behind physical and mental performance.

02Cognitive Support

Ingredients selected around attention, memory, and everyday clarity.

03Mental Performance

Support the pathways involved in communication between brain cells.

04Daily Foundations

Essential vitamins that contribute to energy metabolism and nervous system function.

01
CELLULAR ENERGY

Creatine Monohydrate.

Creatine forms part of the body’s rapid energy-buffering system, helping cells respond when energy demand rises quickly.

Inside cells, creatine can be stored as phosphocreatine. Through the creatine-kinase reaction, phosphocreatine can transfer a phosphate group to ADP to help regenerate ATP — the immediately usable form of cellular energy.

MECHANISM

The creatine–phosphocreatine system helps recycle ATP during brief, repeated periods of high energy demand.

WHY IT MATTERS

Increasing the available creatine pool can support repeated high-intensity output, strength and power. Creatine energy systems are also present in the brain.

ATPStrengthPowerPerformance
PATHWAY 01ATP regeneration
BaselineConsistent daily use →
More available energyStronger output
02
COGNITIVE WELLNESS

Lion’s Mane 10:1 Extract.

Lion’s Mane (Hericium erinaceus) is a functional mushroom studied for bioactive compounds that may interact with neurotrophic signaling.

Research has explored pathways associated with nerve growth factor (NGF), a signaling protein involved in the growth, maintenance and function of certain neurons. Unlike a stimulant, the interest here is in longer-horizon biological support.

MECHANISM

Preclinical research has investigated Lion’s Mane compounds in pathways related to NGF signaling and neuronal support.

RESEARCH CONTEXT

Human cognitive research is promising but still developing, with a smaller evidence base than ingredients such as creatine.

FocusMemoryDaily Wellness
PATHWAY 02Cognitive support over time
Starting pointConsistent routine →
Thoughtful supportEveryday cognition
03
MENTAL PERFORMANCE

CDP-Citicoline.

CDP-Citicoline is a source of choline and cytidine used in pathways involved in cellular membrane phospholipid synthesis.

Choline is also a precursor to acetylcholine, a neurotransmitter involved in attention, learning and memory. After ingestion, citicoline’s components can be reused in pathways that help build phosphatidylcholine and other cellular molecules.

MECHANISM

Citicoline supports the availability of building blocks used for membrane metabolism and cholinergic neurotransmission.

RESEARCH CONTEXT

Human studies have evaluated attention, memory and cognitive performance across different populations, with results varying by study design and population.

CholineAttentionMemoryClarity
PATHWAY 03Choline availability
BaselinePathway support →
Cellular communicationMental performance
04
DAILY FOUNDATIONS

Vitamins B6 + B12.

B6 and B12 act as essential cofactors in metabolic and neurological processes rather than functioning as stimulants.

Vitamin B6, through its active coenzyme form PLP, participates in amino-acid and neurotransmitter metabolism. Vitamin B12 is required for normal DNA synthesis, red blood cell formation and neurological function.

MECHANISM

Together they support enzyme-driven reactions involved in nutrient metabolism, methylation and normal nervous-system function.

WHY IT MATTERS

Their role is foundational: adequate vitamin status supports normal function without relying on caffeine or stimulant-like energy.

MetabolismNervous SystemDaily Nutrition
PATHWAY 04Essential nutrient support
B6Energy metabolism
B12Nervous system
Daily foundationsBuilt into the routine →
Foundational nutritionEveryday support
THE BIGGER PICTURE

Designed to Work Together.

Each ingredient has a distinct role. Together, they create a daily system built around cellular energy, cognition, mental performance, and essential nutrition.

CLRTY
Creatine Energy Lion’s Mane Cognition CDP-Citicoline Mental performance B6 + B12 Foundations
SCIENCE IN SERVICE OF YOUR ROUTINE

A Daily Standard, Backed by Science.

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